We* are more than just delicious cereals

We are investing 50% of profits into climate action projects


Let's be honest with ourselves - the less impact we make on the environment the better

The planet was in better shape before humans, and would probably be happier if we weren’t here… But, we love humanity and we think humans are pretty great, so we want to give you the opportunity to do not only what's best for your own health and being the best human you can be, but make sure that doesn’t come at a cost to the planet.

We* want you to be healthy

We're shooting for the health stars! It wasn't enough for us to just create a delicious cereal... Nope, we're using functional ingredients in all of our blends which help to optimise your personal health.

Think anti-inflammatory and cognitive support, antioxidant and exercise performance, and gut health.

Our Health Mission

We* want the planet to be healthy

You've heard how bad carbon emissions are right? Well, we're committed to investing a whopping 50% of our profits into climate action projects - specifically projects that will reduce this nasty carbon from the atmosphere.

Oh, we're also carbon neutral - but we think that's just a given.

Our Climate Mission
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Let's create a climate positive future!