So, the science is pretty much confirmed now - there is a direct link between man made emissions and climate change.
One of the simplest ways we can reduce our impact is by being conscious and reducing the carbon we release into the world as we go about being our little human selves.
As individuals, we can choose simple tasks like opting for renewable power, choosing carbon conscious products, offsetting our emissions - and many other ways.
As a business, we're going one step further. Not only are all We* products carbon neutral, but we will be investing 50% of our profits into projects that specifically work towards reducing carbon from the atmosphere.
Our business model is different to any other - but we'd be pumped if more people adopted it! Instead of making a one-off donation to the environment, We* are investing our profits into climate action projects - so the bigger our business grows, the bigger our investments will grow.
But that's not even the coolest part... 50% of the profits from our investments will be re-invested into climate action - so the potential for environmental impact just keeps growing.
All of our products are Certified Carbon Neutral through NoCO2 - and they will be forever! We're able to achieve this by ensuring we're carbon conscious all day, every day - from choosing suppliers, buying local, our solar-powered facilities, and sustainable processes.
Education and community are so important to what we do here, and we were so proud to host our first We* Gathering at the Byron Bay Community Centre in 2020.
With 4 of Australia's leading climate change thinkers, the night was all about how we can mobilise change, redefine the future, and respect our past.Watch our Climate Summit
"We're making it easy for you to have an impact on climate change by simply eating your breakfast"
Carbon neutral breakfast cereals for a climate positive future.
We are committed to investing at least 50% of all profits into carbon reduction projects.